PGBM16 Global Corporate Strategy Assessment

PGBM16 Global Corporate Strategy Assessment

PGBM16 Global Corporate Strategy Assessment Introduction: This individual assignment will be assessed by means of a 3,000 words (+/-10%) report. The assignment has been designed to allow you to develop and use your knowledge and skills in Understanding key strategic issues relating to the Global Steel Manufacturing Industry. You will be Required to apply the strategic concepts and analytical techniques studied in this module. Please note: All work must adhere to the University regulations on Cheating, Collusion and Plagiarism Which are provided as an Appendix in your Programme Handbook. You are encouraged to use Harvard Referencing Style and avoid Plagiarism?. All students must submit a Turnitin report to JIRA with the word document assignment submission. You will need to submit your work to Canvas for the Turnitin report. The penalty for students who do not submit their assessed work through Turnitin is that their mark is withheld and the assessment board may deem the work to have failed. Task Your task is to carry out a critical analysis and evaluation of the strategies adopted by global steel manufacturers, using the case study provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development. Your assignment should be presented in a business report format and should be 3,000 words 3 | P a g e (+/- 10%). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. The title page should be clearly labelled with your name, your course and the name of the case study. It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate. Assessment Criteria The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the practical case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing why rather than describing what?. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the presentation criteria. In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. Academic Rigor Your ability to isolate the key strategic issues The coherence and depth of the analysis of those issues The ability to analyse the strategy context within which companies operates The ability to critically review and evaluate strategic decisions made by companies Methodology The use of relevant evidence, from material provided and personal research to support any statements made The appropriateness of the methods used and theoretical models and frameworks applied The breadth and depth of research undertaken Evaluation of data The ability to make sound recommendations or conclusions arising from the analysis The soundness of arguments put forward Presentation The summary of arguments Report layout and format Use of illustrative material and evidence to support arguments The appropriateness of length The quantity and accuracy of referencing The Global Steel Manufacturing Industry: The true mettle of an organisation is tested when it is able to respond to the challenges the environment throws up and turn them into an advantage. At Tata Steel, it’s been a turbulent year. For the first time in its history, it encountered closure of critical mines. During the same period global steel demand stagnated while imports surged. As a result, margins were under severe pressure. Staying alert to the dynamics of

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