Take home assignment 2: Book DiscussionSocialnomics â€“ How Social Media Transforms the Way We Live & Do BusinessPart 2 of the take-home assignment also contributes 10 points or 10% of your grade. Iâ€™d like you to read chapters 11-19 of Erik Qualmanâ€™s Socialnomics. Iâ€™m looking for a write-up of 4 pages (10 point font, double spaced) with your responses to the following queries. 1) In chapter 11, the author refers to the need for businesses to ask the question, â€œwhat is the social playâ€ of their plans and programs. What does â€œsocial playâ€ mean. Describe briefly the strategies of a brand that you use which has a strong â€œsocial playâ€ in your view. 2) Have you ever created a blog? As an exercise for this class, please go to the blog Tumblr and create a blog account for yourself. Also conduct a search on Tumblr for any blogs that have been written on the brand/product for which you are writing a marketing plan. List 5 things that you learnt about your product as a result of the search on Tumblr. 3) Chapter 13 lists 100+ social media tools available. Of the list provided, please pick 5, look these up and write a short blurb on each. When picking the tools, keep in mind your role as a marketer and describe how these tools could be useful to marketing professionals. 4) The author states that â€œonly viewers make videos go viralâ€. However, what could you as a marketer do to maximize the chances of a video for your product to go viral? 5) List 2 videos that you have shared on a social media platform in the recent past. What were the main reasons that made you share those videos?6) Pick 2 of the following brands, considered to be strong social brands. These are: Burberry, Four Seasons, Zappos, Starbucks and West Elm. After some research on social media sites that include (but not restricted to) Facebook, Twitter, YouTube, Pinterest & Instagram, please write a couple of paragraphs on the strategies and tactics used by these brands that make them strong social brands.