Assessment 3 Information
Subject Code: MAN302
Subject Name: Strategic Management
Assessment Title: Strategic Change Proposal
Assessment Title: Length: Written Proposal
2000 words (+/- 10% allowable range)
Due Date: Week 13
You are required to draft a proposal for a new strategic direction for a business that you have chosen to analyse in the first assessment.
In this individual assignment, you have the opportunity to recognise the difference between strategy development at each of the business, corporate and global levels and develop a business strategy based on comprehensive business analysis.
Imagine that you are a management consultant who has been hired to assess an existing company’s strategy and recommend a new strategic direction. You are to focus on the same business you analysed in Assessment 1 and draft a proposal that seeks to persuade the business owners of the merits of a new strategic direction.
In preparing this proposal, you must include the following:
• A brief factual description of the business– offerings, size, location, years of operation etc. • A brief analysis of the existing strategy of the business drawing on the frameworks discussed through the course, including as many of the below that are relevant to your chosen business o Business-level strategy o Business Model o Corporate level strategy/opportunities (of your business’ group or parent) o International level strategy/opportunities
• A clear proposal for a change in strategy o (A change in strategy is more than just an idea for a new offering or marketing idea:
it involves a substantive change to at least one of the elements analysed above).
• Reassurance that the proposal is a realistic and achievable together with the identification of the key issues for implementation.
You are also required to use at least 6 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Wikipedia and other ‘popular’ sites are not to be used.
Your submission can be prepared in table/plan, report or another recognised document form, provided it meets the assessment requirements and answers the questions above. As an example only, your submission might adopt a structure such as below.
Section / heading Notes / questions to answer Possible word count
Title page Should identify both the business and a very short indication of a proposed new direction (e.g. Suncorp – outsource to cut costs)
Company overview Not assessed. Not included in word count. 250
Analysis • What is the business-level strategy? Is this effective?
• What are the key features of the current business model? Do these need to change? Is there scope for adopting blue ocean strategy or becoming an exponential organisation?
• Are there any corporate-level strategies? Are they effective?
• What, if any, global level strategy is there? 1000
strategic change Define the strategic change you propose. This should involve a substantive change to at least one of the elements above 50-100
Justification Use reason, analysis and research to persuade readers of the merits of your proposed change. Refer to your analysis above. 400
Implementation Is this realistic and achievable?
How will you implement your proposed strategy?
What will this involve in terms of finance, systems, resources, stakeholders, marketing, culture, people, structure and more?
(discuss only the most relevant issues) 400
Conclusion Re-state your key recommendation and argument 100
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MAN302 Assessment 3 Marking Rubric – Individual Strategic Change Proposal 40%
Marking Criteria F (Fail)
0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction)
75–84% HD (High Distinction) 85-100%
_ / 15 marks
Demonstrates poor or no understanding of relevant
issues and frameworks, and fails to clearly identify and
discuss business strategy.
Demonstrates fair understanding of relevant issues and frameworks,
clearly identifies business strategy with fair discussion.
Demonstrates good understanding of relevant issues and frameworks, with good
identification and discussion of business strategy including relevant research.
Demonstrates very good understanding of relevant
issues and frameworks, with
insightful discussion of business strategy justified through argument and research.
Demonstrates excellent understanding of relevant issues
and frameworks, with consistently insightful discussion of business
strategy justified through argument and research.
Strategic change, justification and implementation _ / 20 marks
Lack of clarity as to changes proposed with poor justification or identification of implementation issues.
Fair identification of strategic change with fair justification and identification of implementation issues.
Good identification of strategic
change with good justification and identification of implementation issues.
Very good identification of strategic change with very good justification through both
argument and relevant
research, and identification of implementation issues.
Excellent identification of strategic change with excellent and
consistent justification through both argument and relevant research,
and identification of implementation issues.
Presentation, grammar, spelling, research and referencing _ / 5 marks
Spelling, grammar and referencing is consistently incorrect with poor presentation and readability for your audience.
Spelling, grammar and referencing is mostly correct,
but minor and major errors remain. Presentation is
appropriate but could be improved significantly.
Spelling, grammar and referencing is mostly correct, with some minor errors.
Presentation is appropriate but could be improved.
Spelling, grammar and referencing are consistently correct with professional presentation throughout.
Correct spelling, grammar and referencing throughout with no
errors. Presentation is extremely professional, showing some creativity to enhance reader experience.
Feedback and Grades will be released via Turnitin.
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Assessment 3 Information